Case Study Example | Topics and Well Written Essays - 1500 words - 14

Case Study Example The case study also looks at the performance of the restaurant in the last few months and makes recommendations as to how the restaurant can be well position in the existing market to gain competitive advantage (Cyrek, 2009). Information on the operational systems of Queens Head exposes key strengths and weaknesses as a food and beverage operation which must become the basis for making any recommendations for the future. The table below outlines the strengths and weaknesses of the company. Queens Head lack a clear tradition position within the market in which it competes. This point is clearly admitted by Cullum who sees the development of specific destination trade as the answer to future growth. Meanwhile, Davis (2005) emphasised the importance of having a clearly identified trading position as an effective tool for growth and competitiveness. This is because the trading position used by the company helps it to develop a competitive advantage which makes it become a preferred choice over competitors due to its position. It is possible to use either Porter’s generic strategic positions or Bowman’s strategy clock to identify a trading position which will become the strategy around which Queens Head will undertake its marketing. The graph above shows that Queens Head has failed to maintain a steady growth in sales in the past 12 months. This applies to both in food sales and drink sales, which is a very worrying situation the restaurant can be finding itself in now. This is because the sales made by the company determine its revenue inflow, which is also an important determinant of capital position for competing on the market through publicity and promotions (Agarwal and Helfat, 2009). As sales have not experienced any significant growth, it will be very difficult for the restaurant to have sufficient funds which are committed to market growth areas that are