Adidas competing with Nike in china Essay Example | Topics and Well Written Essays - 500 words

Adidas competing with Nike in china - Essay Example bout combining the consumers to the product design and create solid plans and methods in building long-lasting relationship between the business and the customers. Marketing is seen not only in business but also in other aspects of life like arts, fashion, retailers, publishers, people, internet providers, tourism, education, government, non-profit organizations and even sports (Groucutt, Leadley and Forsyth, 2004). In the 20th century it is note-worthy to take note of the globalization of business which is affected by internal factors such as mission, systems, management and resource structures; external factors like customers, suppliers, labor force, shareholders, society, technology, governments, economy and competition (Lussier and Kimball, 2009). According to Heizer and Render, most companies that enter the global markets like Europe, South America and China expand their businesses especially supply chains with challenges. Proper and innovative strategic planning and careful research must be conducted to reduce the high political and currency risks in all countries around the world. Some key points for global supply chains are: to be able to adjust to quick changes like currency exchange fluctuations, distribution channels and parts availability; to be able to use the computer and internet technology to manage the system, schedule and distribution; to be able to seek help from teams made u p of specialists to handle all sorts of issues. A good example is Mc Donald’s, the fast food chain had planned six years ahead before expanding in Russia and had a supply chain there to lower the cost of distribution and to keep the quality of the food (Gaspar et. al, 2006). Nike and Adidas have been competing in the arena of shoe industry. Currently Nike get the most market share especially in East Asia which many sports fans are located. The technique done by Nike is subcontracting. The company harnessed the vast man power of China by subcontracting some Chinese shoe