Monday, May 25, 2020
A Research On The Field Of Neuroscience - 1424 Words
Statement of Purpose Neuroscience is a fascinating area with a limitless possibility of understanding and uncovering to resolve so many unanswered questions. I have elected to pursue research in the field of neuroscience because I relish the approach of logical thinking to satisfy the curiosity of knowing things about me and the world around me. Although in recent years, a large number of breakthrough research has led open to the advancement in the diagnosis and therapeutic approaches for several neurological disorders and cancer such as glioma, there are a lot more to discover and untangle. Therefore, I decided to pursue my research in understanding such life-threatening neurological diseases. My first taste of actual research inâ⬠¦show more contentâ⬠¦In addition to my Ph. D. dissertation research, parallel, I have also completed two projects during my doctoral training. One of the projects investigated the mechanism of modulation of neural-immune signaling by estrogen in reproductive aging. The study investigated the estrogen-induced effects on neuronal and immune responses in various brain areas and lymph nodes of middle-aged female rats. The data can be exploited to develop therapeutic strategies in cognitive impairment and age-associated neurodegenerative, inflammatory and autoimmune diseases predominantly prevalent in females. In another project, I have investigated the role of sex-based differences in the pathogenicity of rheumatoid arthritis in Indian men and women. Besides these projects, I actively participated in a number of other ongoing projects in my laboratory that helped me to gain co-authorship in two research papers and 17 abstracts in international conferences. I have also presented my work in a number of national and international conferences held by International Society for Noni Sciences, IMMUNOCON and Indian Academy of Neuroscience, which give me an opportunity to share my research as well as to know about the current research. In addition toShow MoreRelatedThe Human Organ That Leaves Developmental Biologists1725 Words à |à 7 Pagesschemes makes neuroscience progress unsustainable with regard to ambitious goals of discovering more about the fundamentals of the brain and developing technologically advanced treatments for current financially draining disorders. One of the biggest dreads facing neuroscientists and modern day economists is that the US population is aging. Aging brings forth a tidal wave of neurodegenerative disease and the financial burden of more than $100 billion yearly (ââ¬Å"Society for Neuroscienceâ⬠1). ClinicalRead MoreDr. Carter s Letter929 Words à |à 4 PagesMarilyn Carterââ¬â¢s outstanding research work as a scientist in the field of neuroscience. Based on her research skills, publication records, and both her proven and ongoing contributions to the field, I am absolutely confident that Dr. Carter will continue to discover new aspects of neurodegenerative diseases and thus facilitate the discovery of new therapeutic methods, ultimately serving the national interests. Before providing further details of Dr. Carter and her research, I would like to introduceRead MoreGraduate Program At The University Of British Columbia1577 Words à |à 7 PagesGraduate Program in Neuroscience Run shan (Felar) Yu Program Overview The graduate program in neuroscience offered at the University of British Columbia is a research-intensive program that trains students into knowledgeable neuroscientists. In addition to the rich research experience, this program offers a diverse selection of courses, including and not limited to, neuroanatomy, psychobiology and neuropharmacology. Students applying to this graduate program may choose to complete either a MSc orRead MoreSocial Cognition And Social Psychology1412 Words à |à 6 Pagesmore biological sense of this, we find ourselves with social neuroscience. Social neuroscience is a fairly new interdisciplinary field, it is devoted to understanding and explaining how thoughts, emotions, and behaviors of people are influenced by the presence of others. This growing field uses cognitive neuroscientific methods to address the questions normally asked by social psychologists. Once known as social cognition, social neuroscience was popularized and introduced in an article by John CacioppoRead MoreThe Future Of Neuroscience : From Sci Fi1559 Words à |à 7 PagesThe future of neuroscience: from sci-fi to reality Billions of football fans around the world were amazed in the summer of 2014, when 29 years old Brazilian Juliano Pinto [1], who was paralyzed from waist down, was able to kick a football to ceremonially open the World Cup. Pinto made the kick while wearing a robotic exoskeleton controlled by his brain. The high-tech demonstration was orchestrated by Duke University neuroscientist Miguel Nicolelis, as part of the Walk Again Project [2], to developRead MoreThe Theory Of The Mind Becomes Of Critical Importance860 Words à |à 4 PagesAs neuroscience research progresses, the concept of the mind becomes of critical importance. The mind is usually considered to be a separate, nonmaterial entity compared to the physical neurons within the brain. However, the field of neuroscience is finding many connections between the physical nature of the brain and the supposed non-physical aspect of the human mind. In a sense, neuroscience seeks to understand the functioning of the mind in terms of th e physical neuronal firings of the brain.Read MoreEssay Paper for SPE 557 Latonja Newman Grand Canyon University1430 Words à |à 6 Pages Disability Brain Research Essayà Latonja Newmanà Grand Canyon University: SPE 557à à à à à à à à à à à à à à à à à à à à In reflection onà neuroscience and the medical brain research study that explains learning disabilitiesà I found an online articleà that is very interesting,à which explains the concept ofà research. Researching students with learning disability has become the fore front of how student development and maintain information. According toà research, the goal of this studyà isRead MoreComparing Two Approaches to Cognitive Psychology1423 Words à |à 6 Pagesapproaches which can be used within this field, however for the purposes of the essay only two will be compared; cognitive neuroscience and neuropsychology. The aims of cognitive neuroscientists are often similar to those of cognitive psychologists; they are both interested in the brain and cognition, (Medin and Ross, 1996). Nevertheless, it could be argued that there are also some fundamental differences between the two approaches, especially in the research methods employed. This assignment willRead Moreh2Col orado State University/h2 h3College of Natural Sciences - Psychology/h3 Founded as an1000 Words à |à 4 Pages Colorado State University has grown into one of the major research universities in the nation. It offers over 150 programs through eight college divisions and prides itself on providing its students with a world-class education. Among the most renowned educational pursuits at CSU are the diverse graduate degree programs available in the field of psychology. Graduate students can choose areas of study that emphasize clinical research, counseling within the workplace or community-based mental healthRead MoreOn Intelligence by Jeff Hawkins1675 Words à |à 7 Pagesand worked in computer science, rather than neuroscience, Hawkins has a unique perspective and writes in terms that are accessible to someone from a non-neurological background or standpoint and often analogous to computer architecture, making the subject matter relatable to the interested layman. However, though he offers a plausible structure of the brain that mostly aligns with c urrent thinking, he does not take into account important recent research, omitting neurologically developments that have
Thursday, May 14, 2020
Fall Equinox Beginning of Libra, Scorpio, Sagittarius
Fall Equinox is a delicious descentââ¬âtime to wind down, and let go.à And yet its set off by the active cardinal sign of Libra, for fresh mind scapes and clarity.à The sky always looks bluer in the Fall, and the heaviness of Summer is lifted with surprise breezes. Equinox means equal night and day.à Its said to be a good time for magic, with nature in balanceââ¬âa rare moment of equal light and shadow.à Turning Point Along with Summer and Winter Solstice, and Spring Equinox, its a significant turning point in the Solar Seasonal Cycle. It falls somewhere around September 20-23rd in the Northern Hemisphere. In the year 20156, Fall Equinox is September 22nd. The equinox has many namesââ¬âCornucopia, Harvesthome, Alban Elued (Celtic) or Light of the Water, Wine Harvest, Mabon (after the Welsh God of the Harvest), and Harvest Tideââ¬âevoking the scenes of the season. A big feast is prepared, and we call round friends and family. Theres a fresh hint of chill in the air, summer is over and the days grow shorter. Winter is coming, and its time to prepare, by harvesting and putting up food. Autumn means harvest, and the season at times has been called simply harvest. The trees bust out with color, and the air feels different.à à Albert Camusà Autumn is a second Spring, when every leaf is a flower. Fall of the Solar Year Fall and Autumn are both used for this wonderful season, with Fall being more common in America. Its marked by the Sun going into the astrological sign Libra, to be followed by Scorpio and Sagittarius. So its the start of this trio of relational signsââ¬âwe grow in understanding through our social and intimate connections. The Sun is waning (in the Northern Hemisphere), but this begins the season of reaching out. The Sun into Libra motivates us to build bridges, create a balance of give and take. Its ideal for sharing your bounty with a neighbor, to make that connection, or attend community festivities. If we see Fall Equinox as a time of refining the creative intentions of Spring Equinox, we take into account the Other. Its adapting your goals, as they meet the contributions or demands of your extended social circle. Sometimes Fall brings up melancholy moods. Is it the reminder that all things diminish (die) and transform? Are we remembering and connecting to an ancient rhythm? Leitmotif What is the harvest this year? What do you sense needs to change, to sow seeds of a more bountiful, fulfilling harvest?Gathering and storing nuts.Mulling over musings that are rich enough to go with you into the dark, contemplative months.Deep study, certification, reflection.Tending to social webââ¬âbreaking isolation, hosting and attending parties, sharing in groups.Refining Spring Equinox intentionsââ¬âdying to aspects that are not a natural fit.Attend gatherings with people who support your visions, nourish your soul, keep your spirits lifted. Libra, Scorpio, Sagittarius The months of Libra, Scorpio and Sagittarius remind us were not alone. Its ideal for joining or starting a group thats willing to explore heights and depths. Libra is a time for harmonizing with the significant people in our livesââ¬âfrom business partners to friends weve lost touch with over the crazy-busy summer! Its time for slow food dinner parties with kindred spirits, and new friends. Scorpio draws us into the eternal mysteries, and this is when we really bare our souls. Its time for intimacy, and releasing whats pent up, so the energy re-enters the stream. A deep ahhhh happens, when the soul decompresses, and its like coming home. A month for deep insights about emotional realities, soul-level needs and how to transform our lives. Sagittarius is the time of finding that inner light and sharing it with others. Its a socially lively time, with holiday soirees. And a time for spiritual momentumââ¬âthe optimistic visions spontaneously forming carry us through the winter gloom. Its ideal for expansive research, drawing from new sources, and journeys of the body and spirit.
Wednesday, May 6, 2020
Smarter Ways And Test Our Potential Youths Essay - 1587 Words
Smarter Ways to Test Our Potential Youths Standardized testing has been used in the United States for years while its role in education has expanded by the No Child Left Behind Act of 2001. Standardized testing was created to promote equality within the education system; to treat and teach all student the same. The use of this test was also meant to measure the studentsââ¬â¢ progress in math and reading, as well as to determine a student promotion to the next grade; but at what cost? Preparation for standardized tests is almost twenty-four-seven, every year from third grade to eighth grade. Preparation that takes up valuable learning time in school. Preparation that is a waste to the studentsââ¬â¢ future in college and life beyond school. Standardized testing seem to demand so much from schools; not to mention its impending threat on schools to label them with bad reputations or closing them down. With such a threat breathing down the necks of the schools encouragement to cut q uality education to meet the standards to ââ¬Ësurviveââ¬â¢ is tempting. Teachers would teach primary to the favor of the test and, if given the opportunity, schools would scandalously claim and put their low-scoring students in special education programs to exempt them from taking the test. Standardized testing is damaging our biggest number one priority; which is our education, an important factor that strongly impacts the children of our future! Standardized testing takes so much from students, schools, andShow MoreRelatedEssay on Psychology: The Mozart Effect1332 Words à |à 6 Pagesrevolutionary discoveries as to how the human brain functions, develops and in some instances, can be enhanced. Although these fundamental objectives are a valuable resource within our community, it is vital that they are of verity and can be replicated; if not they are redundant to the field. Unfortunately, due to its youth, psychological science does not have a strict system of checks and b alances to ensure that remittance procedures can consistently be undertaken for false claims. To this end, thisRead MoreIs Google Making Us Stupider?1563 Words à |à 7 Pagesa great resource and tool for many things if used right and can actually help you learn and make you smarter. For example, having a question and quickly going to Google to find your answer before thinking about it first and coming up with the answer yourself, is not using it right and we shouldn t take advantage because in this way it may make us stupider instead of making us learn and expand our knowledge about a particular subject. In the article ââ¬Å"Is Google Making us Stupider?â⬠in the magazineRead MoreTechnology And Its Effect On Society Essay1239 Words à |à 5 Pagesit to the palm of our hands with the iPhone and continuing to expand. My generation has grown up on technology so I canââ¬â¢t imagine how my life would be with out it, older people may say it has ruined the lives of youth. In my opinion it has made us smarter but the more portable it gets it makes society blind to the everyday outside activities of the world, however it has not ââ¬Å"ruined the youth.â⬠Technology causes defects in social skills, health issues, and a crutch to upcoming youth. Technology canRead MoreTechnology And Its Effect On Society Essay1204 Words à |à 5 Pagesit to the palm of our hands with the iPhone and continuing to expand. My generation has grown up on technology so I canââ¬â¢t imagine how my life would be with out it, older people may say it has ruined the lives of youth. In my opinion it has made us smarter but the more portable it gets it makes society blind to the everyday outside activities of the world, however it has not ââ¬Å"ruined the youth.â⬠Technology causes defects in social skills, health issues, and a crutch to upcoming youth. Technology canRead MoreInterns Will Build Good Network978 Words à |à 4 PagesInterns will build good network. Everyone you meet in an internship is a potential contact for your network and someone you can call upon for advice and referrals when you are job-hunting closer to graduation time. ïÆ'Ë You will build your resume. Any kind of experience on your resume is helpful, but career-relevant internship experience will make a better impression on employers than your serving job. Many employers use internships as a trial period and will already have plans to recruit on a permanentRead More Nutrition - Teaching our Children to Eat Well Essay1593 Words à |à 7 PagesNutrition - Teaching our Children to Eat Well When I look back at my experience through elementary and secondary school, and think about school lunch my memories are not cherished. The gray messy masses that smell and jiggle in a nebulous blob while the lunch lady deposits it onto my tray. No, those were not fond memories at all. I do remember having to look at the month ahead with my mother, because she wanted me to eat at least eat one school prepared meal a week. These were tough decisionsRead MoreVideo Games Have A Negative Influence On Young People1600 Words à |à 7 Pagesbook looks at the educational level of what video games have to teach us. Gee analyze what a good video game are, which possessive the characteristics of being hard, long, and complex. Furthermore, the game develops complex challenges, a learning potential, and steady struggles in the game leading to be motivative and entertaining to the player. Gee points out that video game aid the advances of critical thinking and the ability to foster oneââ¬â¢s o wn knowledge by playing video game. His book assessesRead MoreVideo Games Have A Negative Influence On Young People1376 Words à |à 6 Pagesbook looks at the educational level of what video games have to teach us. Gee analyzes what a good video game are, which possesses the characteristics of being hard, long, and complex. Furthermore, the game develops complex challenges, a learning potential, and steady struggles in the game, leading to be motivating and entertaining for the player. Gee points out that video game aid the advances of critical thinking and the ability to foster oneââ¬â¢s own knowledge by playing video game. His book assessesRead MoreThe Cultural Norms Of Women1926 Words à |à 8 PagesThe importance of educating, encouraging and treating our youth as equals for engagement in political conversation and encouragement for political office is important in order to diversify our political future. The political ambition gap between women and men is complex and canno t be attributed to one specific idea but rather a culmination of the traditional family roles that women experience growing up, the masculinized ethos thatââ¬â¢s desired for political leaders and the gendered psyche that couldRead MoreI Am After School Programs2949 Words à |à 12 Pagesgraffiti in the neighborhood, misbehaving at home and in some cases, showing no respect for the law. In a recent commentary in the publication of the Harvard Research Project, stated that participation in an after-school program gets children and youth off the streets and under supervision and potentially prevents some risky behaviors. (Little et, al. 7) Now that we know that there is a problem with the children of today, it is time to find a solution. Among the programs helping juvenile delinquents
Tuesday, May 5, 2020
Hotel Magnificent Strategic Vision-Free-Samples for Students
Question: Discuss about the Hotel Magnificent Strategic Vision. Answer: Introduction Services act as a key to satisfy customers especially in the hospitality sector. Key strategic vision for any hotel is to delivery services of highest possible quality through its employees(Heskett J. L., 2010). Hotel Magnificent is aimed at providing high quality customer services through a varied type of strategic objectives. The hotel present as a chain hotel throughout world offers one of the best quality services in Australia. In order to attract its customers, its pool of services varies across lodging, restaurant, child care facilities, conferences, spa and so on and so forth. Lodging facility offered by the hotel is exclusive in itself for attracting large number of customers. Heksetts model of quality service delivery has been accommodated in order that appropriate service blueprint can easily be understood. Services are further customized in a way such that it can easily meet needs of its customers(Theoharakis, 2009). Hence, it can easily be understood that service delivery systems acts as a key to its operational strategy. The scope of this report identifies the services blue print for appropriate operational strategy such that high quality services can be rendered. The hotel implements appropriate service employee management such that it can incorporate quality measures in its chain. Such strategies allow the hotel overcome any sort of challenges faced across its chain and offer high quality of services to its customers(Evanschitzky, 2012). Operating Strategy According to Heksett operational strategy can be best developed by means of aiming at profitability and success for the business. Such profitability can easily be enhanced by means of investing into employees capabilities. Thus, human resource development is the key to attending customer satisfaction(Chi, 2009). The model depicted below reflects the importance of operations as a means or part to obtain customer satisfaction, value and loyalty. Marketing is another crucial factor that can help attract customers by showing the value that will be derived in utilization of the services of the hotel. It can be identified that Hotel Magnificent needs to attract its customers by way of marketing activities and then implement its operational strategy by appropriate training and development of human resources for attaining profitability(Essawi, 2012). The key elements in the model leads to the Service Management Trinity of Human Resources, Marketing and Operations as highlighted below. Figure 1: Heksett's Model A Service Management Trinity comprises of Operations, Marketing and Human Resources as being the key elements of service delivery that are closely related to each other. Operations, marketing and Human Resources are key sources that can help yield high levels of profitability to the hotel chain. The concept aims at reducing conflicts that are offered by the three separate disciplines of management. While operations aims at reducing costs of services that are offered to customers, marketing aims at attracting customers through various advertisements and other endeavors(Fazlzadeh, 2012). Sole aim of marketing activities is to increase profitability of the hotel. Human Resources needs to focus on operations such that customer satisfaction can be increased and attended to. These departments needs to work closely with one another for aiming at appropriate results. Figure 2: Service Management Trinity Marketing: Marketing department needs to evaluate appropriate market segments that it aims to serve. As target market analysis has been undertaken previously according to Heksetts model needs focus on strategic service vision. The Hotel will aim to service areas in Sydney, though it will attract customers from around the world(Heskett J. L., 2010). It will also research key customer needs and preferences within the segment. As in Sydney the hotel needs to offer its services at affordable rates, but with appropriate monitoring of competitive offerings and identifying principal characteristics as their quality and strategic levels. Post which the hotel has designed its services to cater to its targeted segment. Operations: The hotel has selected supplementary elements for increasing value appeals of core service of the hotel which comprises of lodging. The hotel has designed its lodging and restaurant services such that customer needs and preferences are appropriately reflected(Heskett J. L., 2008). Prices are set according that reflects competitive price levels. The hotel has also adopted communication strategy with its customers by means of social media sites for transmitting messages, promoting advantages of services rendered. Human Resource: The hotel has been able to achieve tremendous amounts of success due to its employees. It has already fixed employee performance standards for establishing of appropriate service quality levels. There are programs that rewards its employees for their loyalty as well(Hong, 2013). This establishes that marketing and human resources function in services is closely interrelated and dependent upon each other. Service Blueprint Service blueprint consists of a technique that is commonly used for service design and innovation. A service blueprint is necessarily an applied process chart for service delivery processes that reflects customers perspective(Geum, 2011). It is a tool that is utilized by the hotel for managing of service operations, service positioning and service design. A service blueprint consists of an input process and output methodology. Some elements of service blueprints are Customer Actions, Front-stage, Back-stage including visible contact employee, support processes, physical evidences, inventory and line of visibility. Description of key elements of service blueprint of the hotel are discussed below(Lee, 2015). Figure 3: Service Blueprint The two key elements of service blueprint includes; Customer Actions: These include procedures that customers take as a part for the service delivery process. Customers provide valuable inputs though this process as they come to the hotel to avail valuable services. A customer first makes a booking at the hotel and then finally arrives at the reception to avail the services at the hotel(Bitner, 2008). While checking in customer provides inputs regarding the facilities they will be requiring while staying at the hotel. Every input obtained from customer needs to be accommodated for developing services in a better manner. Such will allow meeting of specific objectives aimed at attaining of customer satisfaction, through service process improvisation. Operational efficiency needs to be also aimed through customer actions to provide voluminous outputs to large number of customers. Front-stage (Visible contact Employee Actions): These include procedures taken by contact employees as an endeavor for face-to-face service encounter(HESKETT, 2012). At the hotel staffs are continuously interacting with customers right from their entry into the hotel till such time, they leave the hotel and provide good feedback. Employees are the front end personnel, who are continuously striving to deliver key services and meet customer satisfaction levels. More the attention provided to individual customers, better the quality of services rendered. The hotel needs to obtain detailed and descriptive inputs regards to service feedback such that they can improvise on any aspect of it as food, behaviour, cleanliness, support and several other parameters on which staffs will be ranked(Larivire, 2008). The Service Delivery System Operational strategy for service delivery system needs to aim at quality services such that customer satisfaction levels can be enhanced. For any service delivery system key procedural techniques needs to be developed(Maritz, 2008). The service delivery system at the hotel needs to be integrated such that key functionality are catered to customers in an enhanced manner to increased customer satisfaction rates. Nature of the service process at each step: For conforming to enhanced quality in services at every step that interacts with customers need to be clearly understood. With rising competition and demand for exclusive range of services it becomes pertinent to evaluate the possibilities for high levels of service delivery. At each and every step beginning customer entry at the hotel, each service point needs to be adequately evaluated and catered to. Serving protocol reservations system: The hotel will first take online booking for its rooms(Fitzsimmons, 2008). It will keep 20% of its rooms for urgent booking, for customers first come and first serve basis. Reservation system will entirely be depended on online booking, where customers will be given maximum discounts. Capacity management issues: During peak seasons the hotel is likely to face capacity management issues that can lead to possible crisis. With multiple guests coming into the hotel, there might be management issues that needs to get dealt with(Yee, 2011). Hence, during such peak seasons, the hotel will employ contractual employees to deal with additional flow of customers. Service Employee Management Employee is the key to deliver high quality services at any hotel. Hence, for attaining competitive edge it becomes crucial to attract and recruit employees who can render the organisation competitive advantages(Heskett J. L., 2008). The hotel will integrate several employee engagement strategies as training and development to attain goals of the organisation. Further, recruiting and selecting appropriately trained employee who has expertise to deliver services in the hotel industry can help it gain positive feedback from customers. Employee management is the key factor that can render competitiveness in the service sector as hotel industry and create a niche for the hotel. The HR manager at the hotel will be responsible for attending to employee related issues and in managing customer complaints or grievances. Through service processes delivery systems, the organisation will aim to attend to each and every step of employee management and handling(Heskett J. L., 2010). Thus, through employee training, they will be motivated which will result in higher motivation for the employee which will in turn affect higher productivity, ultimately leading to customer satisfaction. Quality management measures Heksett model primarily aimed to drive business profitability by means of engaging in improvisation of service quality. The focus of the model was to target and attain key measures in service quality such that business overall profitability can easily be driven. The model analyses key business relationships such that high levels of profits and sales margins can easily be derived. Applying the model in the hotel business, it can be said that the hotel needs to include several business measures. Business measures includes training and empowering of employees, employee satisfaction rates and competence, service delivery systems, customer satisfaction rates, customer loyalty rates which will eventually lead to high sales and profits turnovers. The above identified measures are regarded as the key business drivers that can help attend high levels of profitability and in turn customer satisfaction. Customer attraction can also be regarded as a parameter that will be easily attained through this model. Hence, the hotel management needs to focus on developing parameters or measures for identifying and increasing these key aspects in businesses. Customer satisfaction is associated with past present and future expectation in quality. Customer satisfaction can be achieved with mediocre quality, in case they have low satisfaction expectations. Similarly customer can be dissatisfied even if overall service quality is good, this is the case when service quality is priced at high rates. This model hence focuses on strengthening of business relationships. Customer loyalty is integral for hotel business due to high costs associated with acquiring of new customers and switching costs. Customer relationship can terminate due to multitude of factors hence they needs to be evaluated and reduced substantially. As customer loyalty has direct impact on profitability, metrics determined above needs to be catered to and KPIs (Key performance Indicators) needs to be developed. Such KPI w ill have various scores according to industry standards which can be strived for to achieve and exceed them such that organisations profitability and sustainability can be maintained. Employee can deliver long-term potential impacts on customers as well as the business, hence they are considered to be long-term potential drivers of revenue. Conclusion Analysis of above service quality related aspects of hotel business reveals the importance of quality in driving profitability. While service quality cannot alone be enhanced, there are various parameters of them attached to services that are recognized. Employee management and customer feedback has been regarded as integral factors that can drive high levels of quality within the organisation. Employees acts as a crucial point of delivery of service quality that can easily impact customer satisfaction rates. Hence, identifying various elements in the service blueprint, employee empowerment and developing their competence is regarded as key factors for driving quality. Organisations hence needs to involve themselves in various employee related programs such that superior customer satisfaction can be achieved. Reference Lists Bitner, M. O. 2008. Service blueprinting: a practical technique for service innovation. California management review, 66-94. Chi, C. G. 2009. Employee satisfaction, customer satisfaction, and financial performance: An empirical examination. International Journal of Hospitality Management, 245-253. Essawi, M. 2012. The Value Confrontation Leadership Model. . BOOK REVIEW, 73. Evanschitzky, H. W. 2012. Perils of managing the service profit chain: The role of time lags and feedback loops. Journal of Retailing, 356-366. Fazlzadeh, A. F. 2012. A Survey on the Effect of Service Delivery System on Corporate Performance Using Service Profit Chain Model. International Journal of Business and Management, 161. Fitzsimmons, J. A. 2008. Service management: Operations, strategy, and information technology. New York, NY: McGraw-Hill. Geum, Y. a. 2011. Designing the sustainable product-service integration: a product-service blueprint approach. Journal of Cleaner Production, 1601-1614. HESKETT, J. . 2012. Models of developing design capacity: Perspective from China. LEADING THROUGH DESIGN, 225. Heskett, J. L. 2008. Putting the service-profit chain to work. Harvard business review. Heskett, J. L. 2008. The Ownership Quotient: putting the service profit chain to work for unbeatable competitive advantage. . Harvard Business Press. Heskett, J. L. 2010. The service profit chain. In Handbook of service science (pp. 19-29). Springer US. Heskett, J. L. 2010. The Value Profit Chain: Treat Employees Like Customers and Customers Like. Simon and Schuster. Hong, Y. L. 2013. Missing link in the service profit chain: A meta-analytic review of the antecedents, consequences, and moderators of service climate. Larivire, B. 2008. Linking perceptual and behavioral customer metrics to multiperiod customer profitability: A comprehensive service-profit chain application. Journal of Service Research, 3-21. Lee, C. W. 2015. Service design for intelligent parking based on theory of inventive problem solving and service blueprint. . Advanced Engineering Informatics, 295-306. Maritz, A. . 2008. Implementation of service profit chain initiatives in a franchise system. Journal of Services Marketing, 13-23. Theoharakis, V. S. 2009. The strategic role of relational capabilities in the business-to-business service profit chain. . Industrial Marketing Management, 914-924. Yee, R. W. 2011. The service-profit chain: An empirical analysis in high-contact service industries. International Journal of Production Economics, 236-245.
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