Research paper Example | Topics and Well Written Essays - 750 words - 7

Research Paper Example The reconstructive surgeries are usually procedures that usually conducted to correct defects on human body including faces. Some of the known constructive surgeries are conducted on physical birth defects including cleft lips, ear deformities, and traumatic injuries. On the other hand, the cosmetic or the aesthetic procedures are usually conducted to alter different parts of the body are direct and advised by doctors. Some of the surgeries that are conducted of the form include making the breasts larger in what is called augmentation mammoplasty or making smaller in the process called reduction mammoplasty. Nonetheless, perfect surgery usually depends on the qualification of the doctor. The Plastic Surgery Institute of Miami offers diverse plastic surgery services designed as a response to the market demands. The surgeries offered at the institution significantly improve the appearance of people who decide to go through the process. This paper presents a marketing and brand promotio n strategy for the breast surgery procedure at the institute. The procedure enables different women to have their kind of breast appearance that makes them happy. The life of women who undergo through the procedure gets better because of improved appearance and perfect breasts. Message Strategy The plastic strategy procedures provided by the institute targets women aged 18 years and above (Sharma and Raghuvir 174). The institute recognizes that great transformations are ongoing in society that has also altered the perception of people about women’s appearance and the characteristics about perfect breasts. The institute offers tailor made breast surgery procedures that fully transforms the appearance of breasts and meets the needs of women who choose to go for it. Key Consumer Insights The institute offers breast surgery procedures that achieve various goals. The procedure ensures breast augmentation and transforms smaller breasts into significantly sizable ones. The mastopexy   procedure fully lifts sagging breasts and reshapes them to stand still again. This procedure ensures that women can have the perkiness and youthful appearance of breasts. The institute also offers breast reduction procedure that reduces that size and eliminates different marks on the skin around the breast. Message Objective The message seeks to ensure that the institute can escalate the number of women visiting their facility to undergo plastic surgery procedures on their breasts. The message also seeks to position the institute in the marketplace as a leader in breast surgery services with one hundred percent desirable results. Selling Premise The institute provides breast surgery services in ways that meet the client demands and expectations. The client is assured of one hundred percent procedure that transforms their breasts without complications and at significantly reasonable costs. Big Idea The big idea about the plastic surgery procedures at the institution are being off ered by highly skilled professionals. The institute gives potential clients the opportunity to undergo initial medical checkups free of charge. Clients provide a one off payment to the institution without any hidden costs. The significance for the procedures offered at the institute is done in such a way that the feedback from clients to other potential customers escalates the number of clients. The key customer benefits of the breast surgery procedure are in relation to one hundred perce

Thesis statement is The corporate model of management should not be Essay

Thesis statement is The corporate model of management should not be used for citywide hospital agencies to address its inefficiences - Essay Example thcare sector has massively invested resources in carrying out research on the possibility of developing cure/treatment for these infections that claim lives of many in the 21st century. However, both the states and local government have equally increased medical and clinical awareness campaigns aimed at increasing and improving the quality of healthcare provided to the public. This has been made possible through enacting legislation on healthcare provision to ensure universal access to services. This has resulted into improvement in the quality of life and hence the general productivity of the industry. The management and administration of hospital agencies remains an incredibly complicated and challenging task that calls for effective balancing of all aspects in a hospital setting. Therefore, hospital overseers must balance between pressure from all aspects including internal demands (public expectations, pattern of emerging diseases and demographics changes), demands from suppliers (health care workforce, clinical knowledge and technology), as well as social demands (global research and development market, internationalisation and financial pressures). The complexity of managing hospital agencies remains a concern to researchers who have questioned the wisdom of the application of the corporate model of management in the hospital settings. Presently, many hospitals agencies citywide are relying on a corporate model of management. This model has encouraging impacts on the hospitals productivity. However, overreliance on the model presents severe consequences on the quality and sus tainability of service delivery. It is notable that the theme for adopting corporate model of management in the citywide hospital agencies arose from the need to improve productivity and quality of service delivery (Debra et al.). The need to enhance the development of citywide hospital agencies necessitated the adoption of this model. The model has presented diverse discrepancies,